We commune with the media and these relationships allow us access to journalists, bloggers and presenters, allowing us to understand their requirements, so our media releases are newsworthy, well researched, factually and grammatically correct, and written specifically for your clearly defined target markets and different publics.
Our crafted content secures credible, valuable publicity for our clients. We work across a spectrum of traditional and social media, ensuring that your brand enjoys exposure across a wide range of media channels.
Our specialist copywriters create optimized digital content that drives traffic to your digital footprint through various platforms for SEO purposes.
Trends indicate a preference for image and video driven content on digital platforms. We collaborate with our graphic designers, photographers and videographers to generate multi-media content for publicity campaigns and social media.
The social media evolution has brought an advent of new forms of online media outlets and caused a visible shift in the way traditional media is consumed. The role of Marketing and PR professionals has equally evolved into a far more powerful strategic position, considering the democratic nature of the internet and the immediacy of potential response time.
Consumers are paradoxically more demanding and more forgiving than ever before. In this democratic digital hotbed, we manage your reputation by developing content that encourages consumers to engage with your brand, identify with your values and even campaign on your behalf by sharing your content. Once this goodwill is established, it allows us to manage your reputation in the event of a crisis.